The retailer has unveiled a new concept focused on serving local communities with a full-family experience rooted in play.
The athletic apparel and footwear retailer launched its new concept, dubbed “House of Play,” with a location in Miami. A second store is due to open on 21 January, in Dallas, with more to come throughout the year.
The more than 8,000sq ft Miami store offers a kids-first experience and includes interactive playscapes, activity areas and the newest footwear, apparel and accessories for kids of all ages. Featured brands include Nike, Jordan, New Balance, Crocs, Timberland and others.
The new Kids Foot Locker format features shopping areas targeted to specific age groups in terms that are easily understandable to kids, such as toddler and baby, little kids and kids. Each area has an activity area tailored to each group. The middle of the store contains a playscape, described as a communal activity area where kids of all ages can play. The area is highly modular to allow in-store events and community-focused programming that include workshops, keynote speakers, and more.
“We want all Foot Locker customers to have a shopping experience tailored to them, from the littlest sneakerheads to their parents,” said Jill Feldman, VP, General Manager, Kids Foot Locker. “Our ‘House of Play’ Community Store in Miami is just the beginning of how we at Kids Foot Locker are looking to revolutionise the experience for kids of all ages when shopping for their favourite apparel, sneakers, and accessories.”
