Best Buy has opened its first-ever, small-format digitally focused store as part of its test of new store models.
The 5,000sq ft store, located in Monroe, North Carolina, combines a curated selection of Best Buy’s best-in-category products, consultation service areas including and the retailer’s signature Geek Square with technology enhancements.
The assortment covers home theatre and audio, computing, headphones, wearables, fitness, cell phones, cameras, smart home, small appliances and more. It excludes major appliances and other larger products (with the exception of large TVs). The large items can be purchased on Best Buy’s website and picked up at the Monroe outpost or shopped for at any of Best Buy’s traditional stores in the Charlotte area.
Best Buy is also testing a new outlet format, in Pineville, North Carolina, that is designed to handle more repairs than a traditional store, including everything from a cracked phone screen to a broken washing machine. It also boasts a massive garage that can handle more car tech installations — ranging from new speakers to remote start systems — than most locations.
