The much-loved platform has launched its new e-commerce solution in support of local businesses in Singapore.
A dynamic marketplace on the platform, the TikTok Shop will allow consumers and creators to connect directly with brand and sellers. This brand new in-app feature was launched in Singapore as the country exceeded its potential as an e-commerce market, boasting a projected market value of as much as $11.45bn by 2025.
Ng Chew Wee, Head of Business Marketing, APAC, said: “As more people shop online, TikTok Shop presents the ultimate convergence of content and commerce with unique Shoppertainment experiences for all. In this way, TikTok Shop not only empowers local businesses to effectively tap onto the platform’s fast-growing audience base to drive tangible business results but also affords the delivery of content that delights and entertains – resonating with the right audience across the discovery to purchase stages.”
TikTok Shop will also be waiving the commission fee for all merchants, charging just a 1 per cent payment service fee.
