Launched at the luxury Pacific Place shopping centre, the 11,000sq ft Joyce flagship was designed by the studio Collective.
“The vision for this store was one filled with paradoxes,” said Blondie Tsang, President of Joyce. “We wanted to make sure we celebrated a bold new chapter for Joyce while remaining true to the legacy of its iconic roots. We also wanted to sustain the exhilarating sense of unearthing and adventure that are intrinsic elements to the boutique’s vision yet, at the same time, balance it with intimacy and warmth.”
Founded in 1970 and owned by The Lane Crawford Joyce Group, the Hong Kong-based luxury brand operates 40 points of sale across Greater China including five Joyce multi-brand boutiques and 10 Joyce Beauty store concepts. Design studio Collective’s portfolio includes Axel Springer Media Headquarters in Berlin, Tai Kwun Center of Heritage and Arts, and K11 Art and Cultural Centre in Hong Kong.
