Amazon has been broadening the portfolio of its Amazon Go checkout-free convenience concept with a new format for suburban locations. The latest location for the new format, which is still called Amazon Go, is the Los Angeles suburb of Woodland Hills, California.
The total square footage of the Woodland Hills Amazon Go store is approximately 5,000sq ft while the front of house measures approximately 2,400sq ft.
The new Amazon Go location features Amazon’s “Just Walk Out” technology, and is designed to offer customers a quick shopping experience to pick up grab-and-go food, snacks and beverage items and a few everyday essentials.
The retailer’s Just Walk Out technology leverages a combination of computer vision, sensor fusion and deep learning that enables shoppers to shop the store, pick out what they want and skip the checkout when they’re done. When shoppers arrive, they open the Amazon app, tap “In-Store Code,” and scan in with the QR code presented.
The new Amazon Go also offers an expanded selection of grab-and-go food and beverage items, including a broader range of beer and wine, and everyday essential items. It also features a new made-to-order kitchen, which offers freshly prepared, customizable breakfast and lunch items. Specific made-to-order kitchen items include breakfast bowls, sandwiches and burritos, hot and cold deli sandwiches, salads, and wraps.
