DFS Group (DFS), the world’s leading luxury travel retailer, hosted a glittering event at T Galleria by DFS, Macau, City of Dreams to showcase the Hennessy X.O x Kim Jones collection.
To launch the Hennessy X.O. x Kim Jones collaboration to DFS customers, the travel retailer hosted a momentous occasion attended by Hong Kong, China and Macau’s influential and well-heeled connoisseurs of cognac and couture, who gathered at the grand unveiling of the Hennessy X.O x Kim Jones pop-up at T Galleria by DFS, Macau, City of Dreams.
After a highly anticipated ribbon-cutting ceremony led by the top management of all stakeholders, guests and media flocked to admire the three-piece creation up close for the first time. Others sat down to savour a fleet of Hennessy X.O cognacs through a guided tasting, as they were shown the versatility of the liquor through specially concocted cocktails, as well as how the spirit could be paired exceptionally with sweet or savoury bites.
Christophe Marque, President Merchandising, DFS Group says: “It is not often that we are able to witness a grand master step into another universe across categories. To be the exclusive offline travel retailer for the Hennessy X.O. x Kim Jones sneaker demonstrates the trust Hennessy has placed in us – from understanding our audience’s desires, to providing an experience that honours the countless hours that have gone into this tremendous partnership of two icons. We mark this only as a beginning for countless opportunities of similar calibre in the future.”
