The company, a distributor and licensee of Reebok in Brazil for a year, wants to expand the operations of the brand in the country.
According to the company, 18 physical stores were opened in 2023 and at least four more are planned by the end of this year. In addition, it has been focusing on wholesale to multi-brand customers and sales via e-commerce.
Reebok’s expansion strategy in Brazil focused on distribution in physical and online points of sale that offer customers a premium shopping experience, both in wholesale and in-house retail and e-commerce. The brand’s physical stores already opened include units in prominent shopping centres and outlets and in selected locations, such as Shopping JK Iguatemi (SP), Iguatemi Porto Alegre (RS) and City Center Outlet Premium Campo Largo (PR), among others.
“Our mission is to provide Reebok customers with an exceptional shopping experience regardless of channel, where they can connect with the brand and find the products they love. We choose special locations based on target audience and our brand positioning model, providing a premium environment for our customers,” said Camila Pinheiro, Marketing Manager at Reebok, sharing the vision behind this expansion strategy.
