Shaftesbury Capital has announced that five new brands have joined the Seven Dials neighbourhood located within its Covent Garden portfolio.
Incorporating a mixture of UK debuts and permanent brick-and-mortar locations, these new additions continue to demonstrate the destination’s ongoing appeal in attracting and nurturing independent and innovative brand debuts, as well as flagship store openings.
Marking their first permanent brick-and-mortar stores, independent British womenswear retailer Odd Muse and contemporary demi-fine jewellery brand Missoma have opened their debut flagship locations on Monmouth Street. Odd Muse’s store at 44 Monmouth Street reflects the label’s ethos of elegance and modernity, whilst Missoma at 46 Monmouth Street showcases a range of new collections, bespoke services and designer collaborations. Missoma’s permanent Seven Dials flagship follows its successful pop-up in Covent Garden’s iconic Market Building earlier this year.
LAKRIDS BY BÜLOW, the gourmet liquorice brand, has also joined the new retail line-up on Monmouth Street. Enhancing the confectionery and gifting offer within the estate, the new store features its range of handcrafted creations with exceptional flavours.
Joining Neal Street in the coming weeks is a UK debut for French men’s skincare brand Horace and further brand expansion for leading British shoemaker, Loake. Opening at 29 Neal Street, Horace will deliver its range of natural skincare in a modern and contemporary environment for the first time in the UK, underpinning the success of Covent Garden in attracting and securing international firsts. British favourite Loake is also set to open a store at 62 Neal Street early next year, stocking the brand’s staple, heritage footwear for men. Horace and Loake will join several established brands on Neal Street, including internationally renowned names, Space NK and Birkenstock, as well as cult British jewellery brand, Astrid & Miyu.
