Home improvement platform Papabo has partnered with Taobao China to open the latter’s first brick-and-mortar furniture superstore in Hong Kong.
Dubbed PapaHome, the store introduces an online-merge-offline retail model that combines physical and digital shopping.
The new outlet spans more than 25,000 sqft and features products from hundreds of Taobao merchants. This includes furniture for living rooms, dining rooms, bedrooms, and whole-house customisation options.
Customers can also explore products in-store by scanning a QR code to access detailed product information and exclusive discounts on Taobao. Purchases are completed directly through the Taobao platform.
The OMO model allows customers to explore products in-store before scanning a QR code to access detailed product information and exclusive discounts on Taobao. Purchases are completed directly through the Taobao platform, blending the advantages of in-store browsing with online convenience.
