Citrus Clothing Opens its First Experiential Stores in India

Menswear brand Citrus Clothing is opening three experiential stores in Odisha, part of its expansion in India. 

The brand will launch a new location in Bhubaneswar’s DN Mall, a standalone store in Puri and a store in Angul. 

The company says the stores will offer exclusive retail experiences designed to immerse customers in fashion, personalisation, and technology-driven styling solutions. There will be personalised styling services as well as in-store collections, influencer collaborations & social media activations for an engaging shopping experience.

In addition, they will prioritise sustainability initiatives, such as eco-friendly packaging and supporting local craftsmen and ethical craftsmanship.

Citrus Clothing, founded in 2000, was exclusively sold in South India and Orissa. In 2015, the brand expanded into UAE, Singapore, and Malaysia by 2021.

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