Hammerson has announced the signing of Space NK at Bullring, with the brand committing to its largest store outside of London at the destination.
Located on Bullring’s Upper Level East, adjacent to AllSaints, Coach, and Dr Martens, the 5,500 sq ft store reflects Hammerson’s strategy of evolving its assets to reflect dominant consumer trends and brands’ focus on expanding in prime locations.
Set to open this summer, Space NK’s regional flagship spans 4,356 of trading space, and will feature a dedicated consultation area for make-up and skincare, with play tables for customers to sit independently or with a member of the team to explore the store’s selection of hundreds of beauty brands.
Last year, beauty sales at Bullring & Grand Central grew significantly, making it the best-performing category at the destination. The strength of consumer demand was reflected in the opening of Sephora’s West Midlands’ flagship, complete with the brand’s biggest window façade in Europe, and the regional debut of PURESEOUL, the K-beauty retailer. They added to Bullring’s existing critical mass of beauty and wellness, which includes Boots, Kiko Milano, and Selfridges’ beauty and cosmetics hall, alongside Grand Central’s line-up including Kiehl’s, L’Occitane and MAC.
