Women’secret, the women’s lingerie and loungewear brand owned by Tendam, is further expanding its international presence with its entry into the Turkish market.
The brand has opened a nearly 100sq m space in Emaar Square Mall, the largest shopping centre in Turkey. Spanning 138,000sq m over six floors, the mall is home to 415 stores, 52 restaurants and a four-level parking facility.
With this latest opening, Women’secret strengthens its presence in the region, bringing its store count in the area to 91. The brand now operates a total of 692 physical locations across 80 countries throughout Europe, the Americas, Africa and Asia.
Tendam continues to prioritise international store expansion in markets and countries with strong growth potential, leveraging its multi-brand and multimarket expertise to benefit each brand in its portfolio.
Today, the group operates in more than 80 countries through over 1,800 points of sale – including company-managed stores, corners, franchises and e-commerce. Its digital footprint includes 33 dedicated websites for eight of its brands, six apps, franchise websites and leading marketplaces.
