voco, IHG’s fastest growing premium brand, continues to grow with nine new signings and openings across France, Italy, Portugal, Spain and Türkiye.
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announces the continued growth of voco through nine new signings and openings across Southern Europe, adding over 1,000 keys to the brand’s portfolio. The accelerated growth sees properties in France, Italy, Portugal, Spain and Türkiye significantly strengthen IHG’s premium presence in the region.
Since launching in 2018, voco has quickly become the fastest growing brand within IHG’s premium segment, having recently celebrated the milestone of 100 open hotels globally. Building on this success, the new signings and openings join 35 open and 22 pipeline voco properties across Europe. Each voco property is distinct, with an inviting atmosphere which creates a space where guests can truly unwind and feel at ease, whilst also ensuring the reliability of a global brand.
voco’s momentum is driven by its popularity with its owners due to the brand’s flexible approach to design and an operational framework ideal for conversions allowing owners to quickly benefit from IHG’s enterprise platform with limited upfront investment.
Eric Viale, Managing Director, Southern Europe, CIS & Georgia, IHG Hotels & Resorts, commented: “We are delighted to see voco continue its impressive and rapid growth with nine new signings and openings in some of Southern Europe’s most vibrant destinations across France, Italy, Portugal, Spain and Türkiye. We know our owners care about faster routes to market and stronger returns on their investments. voco’s flexible, conversion-friendly model paired with IHG’s strong enterprise helps deliver both. With demand for premium hospitality continuing to rise across Europe, voco is ideally positioned to meet that demand, resonating with today’s traveller through its signature laid-back spirit and thoughtful design.”
