Saudi Arabia’s Diriyah Company partners with Majid Al Futtaim in a $600M deal to open VOX Cinemas and flagship retail brands at Diriyah Square.
The collaboration will introduce a VOX Cinemas multiplex and a curated collection of seven premier retail brands to Diriyah Square, the flagship lifestyle and entertainment destination within Saudi Arabia’s Diriyah development.
Under the agreement, Majid Al Futtaim becomes the first major lifestyle and entertainment partner at Diriyah Square.
The new line-up will include global names such as Lululemon, Crate & Barrel, Abercrombie & Fitch, AllSaints, CB2 and Hollister. The partnership also includes the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In total, lifestyle retail outlets will span 5,534.48sq m, while the VOX Cinemas complex will cover 7,632.93sq m, bringing the combined footprint to 13,167.41sq m.
The agreement was signed by Jerry Inzerillo, Group Chief Executive Officer of Diriyah Company and Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding.
Inzerillo said: “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Diriyah Company designed Diriyah Square as a pedestrian-centric precinct that connects the world’s finest global brands with authentic Saudi luxury concepts. Once complete, it will host more than 400 retail brands, luxury boutiques and dining experiences, making it a key landmark in Riyadh’s growing cultural landscape.
