Pop Mart has opened its first Pop Land pop-up in Singapore, located at Bugis+ Level 2 Atrium, marking the brand’s first foray outside China.
Operating from October 15 to 26 for pre-registered customers, the pop-up features Pop Land exclusives, including the popular Labubu Mokoko. Photo-ready installations are also available for social media engagement.
This overseas debut reflects Pop Land’s ambition towards global expansion while delivering an immersive experience through a pastel-themed, collectible-driven appeal.
The opening follows the toy company’s recent mini market activation, where Pop Mart’s ‘The monsters wacky mart’ series took over two spaces at VivoCity until October 19.
In August, Pop Mart launched its first Global Landmark store in Bangkok, reaching a major milestone in its international growth strategy.
