The company has opened a flagship site in the Phoenix Palladium Mall in Mumbai, coinciding with the launch of its first Diwali campaign in India.
The campaign is designed to commemorate the brand’s retail expansion into the country throughout the festival of lights season.
Drawing inspiration from the marigold motifs in Indian culture, Armani has themed the Palladium Mall with Diwali decorations to reflect India’s largest festive season.
“Armani Beauty’s first Diwali campaign in India builds on its vision to be locally and culturally relevant, aiming for experiences beyond commerce for the Indian consumer,” said Charles-Alexandre Bockzmak, GM of L’Oréal International Distribution Sapmena.
“Having inspired a transformative beauty movement in the country, we bring Armani’s first-ever Diwali campaign to India,” said Biju Kassim, CEO of Global SS Beauty Brands, Armani Beauty’s distribution partner in India.
