The Knightsbridge Estate has signed two leading international brands, Aurélien and On, to open stores on Brompton Road – reinforcing its position as one of London’s most sought-after destinations for global retail and lifestyle names.
Luxury fashion and lifestyle house Aurélien will open its first UK flagship at 59 Brompton Road, spanning 3,228sq ft in the heart of Knightsbridge. Renowned for its seamless blend of artisanal craftsmanship and contemporary elegance, the Maison offers refined footwear, apparel and accessories crafted in Italy and across Europe. The opening marks Aurélien’s first permanent presence in London, following acclaimed pop-ups at Harrods, Selfridges and Printemps.
Swiss premium sportswear brand On is also joining the line-up on Brompton Road, taking 7,500sq ft in total. The store will give customers the opportunity to experience On’s innovative product portfolio including shoes, apparel and accessories for high-performance running, outdoor activities, training, all-day use and tennis – all created with the brand’s signature focus on performance, design and movement.
The arrival of Aurélien and On further reinforces The Knightsbridge Estate’s strategy to attract best-in-class international brands that enhance the quality and diversity of its retail offer. The Knightsbridge Estate’s long-term retail vision is centred on curating a distinctive mix of world-renowned fashion houses, contemporary designers and premium lifestyle brands, ensuring Knightsbridge remains one of London’s premier shopping destinations.
