Trafford Centre to Welcome The White Company

Leading British lifestyle brand The White Company is thrilled to announce the upcoming opening of a new standalone store within The Trafford Centre Manchester, scheduled for March 2026.

Building on over 20 years of The White Company’s success in the Trafford Centre within Selfridges, this new store will be located on Lower Regent Crescent, just off the Main Dome, showcasing a wider product offering and a new, elevated customer experience.

Spanning approximately 5,600sq ft, and one of 79 The White Company stores to open across the UK and Ireland, set amongst Trafford’s mix of high street and premium and retailers, the location reflects The White Company’s commitment to carefully curated store placements around the UK.

Kelly Clarke, Chief People & Retail Officer at The White Company says: “Trafford’s unique retail offering, coupled with our previous success in Selfridges, was a key factor in our decision to bring The White Company to the centre – it is the perfect home for the brand to showcase our collections. This opening cements our continued commitment to investing in bricks-and-mortar on the UK high street and we look forward to welcoming all our new customers to explore our new spring collections.”

Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We are delighted and incredibly excited to welcome The White Company to Trafford Centre. This Iconic British brand offers luxurious homewares and fashion for our visitors to enjoy. We look forward to seeing their success and popularity with shoppers once it opens its doors.”

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