The renowned department store confirmed that its newest location, a three-storey flagship site, will open its doors to the public on 16 December, marking a new milestone in its expansion in Colombia.
Malva explained that this new space was conceived as a high-end retail outlet, offering everything from financing and personal shoppers to same-day tailoring services, with the goal of providing a customer experience unlike anything seen before in Latin America. The announcement emphasises that the brand is redefining its retail proposition, driving high standards of service, design and attention to detail.
This new location is part of a journey that Malva began several years ago. The department store originally opened its first shop in 2019 in Cartagena, at the La Serrezuela shopping centre and later expanded to other cities such as Barranquilla. Subsequently, it launched a pop-up shop in Bogotá in 2022. Now, with this flagship store, the brand takes a significant step toward solidifying its position as a leading name in premium fashion in the capital.
Malva’s business model combines national and international brands, focusing on curation, designer fashion, capsule collections and sustainability. The brand targets an audience seeking design, exclusivity, curated selections and personalised service – a profile that clearly aligns with high-income market segments or those interested in designer fashion.
