Chinese lifestyle retailer KK Group is re-establishing its presence in Indonesia, outlining a multi-brand comeback that will bring X11, KKV and The Colorist back to the market.
The rollout begins with X11, the group’s trend-culture and collectibles banner aimed at younger consumers through art toys, anime merchandise and pop-culture goods. The first stores are planned for Greater Jakarta, major cities across Java, Bali and several regional centres.
KKV, the company’s flagship lifestyle chain with a portfolio of more than 20,000 SKUs spanning home, stationery, beauty, snacks and fashion, is scheduled to launch next year. It will debut alongside The Colorist, KK Group’s mass-premium beauty brand targeting Gen Z and young millennials.
“Indonesia has always been a key market for us in Southeast Asia,” said Rojen Wu, COO of KK Group international business. “With KKV, The Colorist and X11, we are committed to building a comprehensive lifestyle retail ecosystem and bringing a refreshed retail experience to Indonesian consumers.”
KK Group plans to develop a network of more than 500 stores across its three core brands. The retailer is also evaluating the introduction of Pet Tribes, its newly launched pet-focused concept in China, along with other potential partner brands, as part of a broader multi-brand strategy for Indonesia. Longer term, the group envisions operating more than 1,000 stores under this expanded brand matrix.
