The company has announced the official opening of its newly transformed Target SoHo – a one-of-a-kind concept store where everyday shopping meets play, discovery and style.
Located in the heart of New York City at 600 Broadway, Target SoHo marks a bold new chapter in Target’s commitment to style and design, bringing the brand’s DNA to life in an immersive, experiential format that’s as shoppable as it is inspiring.
From trend-worthy apparel and beauty to curated home finds and seasonal drops, Target SoHo delivers a dynamic, continuously evolving assortment designed to keep pace with what’s next – making it the ultimate destination for guests who want to shop the trends as they experience them. It’s a new expression of the Target brand and an exciting way for consumers to discover style at Target.
“Style and design are part of Target’s DNA and there’s no better place for us to showcase what’s next for our brand than in one of the style capitals of the world,” said Cara Sylvester, Executive Vice President and Chief Guest Experience Officer, Target. “With Target SoHo, we’re bringing together the best of Target and the best of New York – elevated products, immersive storytelling and an experience that invites guests to explore, express and get inspired. This store is a bold reflection of our commitment to style and it’s just one part of our larger investment in Target’s design-driven future that grows our roots even deeper in New York City.”
