The LEGO Group announces a new store at Westgate Oxford, creating unforgettable immersive experiences through hands-on play opportunities.
Due to open in Spring next year, the new 250sq m unit will be the LEGO Group’s 22nd UK store and be home to unforgettable experiences, expert guidance from Brick Specialists and exclusive in-store offerings.
Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said: “We are delighted to expand the LEGO Retail store portfolio by opening our first store in Oxford. We have found the perfect site at Westgate Oxford and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer. This store will be a top destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”
Brendan Hattam, Centre Director at Westgate Oxford, commented: “We are thrilled to announce the opening of the region’s first LEGO store. The arrival of such a globally recognised brand underscores Westgate Oxford’s commitment to offering the best retail lineup possible. We look forward to announcing more details about the brand’s arrival, including an opening date, in due course.”
The new LEGO Store takes the total number of stores in the UK up to 22 including Victoria Square in Belfast and Trafford Centre in Manchester and demonstrates the LEGO Group’s commitment to physical retail and providing exciting experiences for their guests.
