The concept has opened its second location at the Galleria Dallas, a MetLife Investment Management property.
It comes on the heels of the first-ever Netflix House, which opened in November at King of Prussia shopping centre in the Philadelphia suburb of King of Prussia. A third location is scheduled to open in 2027, at BLVD on the Las Vegas Strip.
Spanning more than 100,000sq ft, Netflix House Dallas is designed as an entertainment destination where fans can “explore, taste, play and shop” their favourite shows and movies in real life. Visitors can enter the venue through the mall on the second floor, or from the mall parking lot through the iconic Red Envelope entrance, a nod to the company’s DVD-by-mail origins.
The striking exterior entrance is framed by a mural, created by local artist Jeremy Biggers, which showcases an original Netflix character mash-up. The entry opens into an expansive atrium filled with 3D art and larger-than-life art installations and photo opportunities inspired by fan favourite characters and stories, including a nod to the Lone Star State. A large “Red Light, Green Light” installation from “Squid Game” looms over the space.
Visitors can dine at Netflix Bites, a casual, full-service restaurant serving comfort food and cocktails – but with entertaining twists playing on popular Netflix shows and movies. The space features a retail shop, Netflix Shop, that features exclusive Netflix-branded local merchandise, along with collectibles, apparel, lifestyle pieces and more inspired by popular shows on Netflix.
