The lululemon company has announced plans to expand its international presence in 2026 with six new market entries.
This will become a record number for the brand in a single year and comes about through its new franchise partnership model agreements. The brand plans to launch in Greece, Austria, Poland, Hungary and Romania next year with partner Arion Retail Group, in addition to its previously announced entry into India through a partnership with Tata CLiQ.
These partnerships will bring lululemon’s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis and golf.
lululemon guests across Greece, Austria, Poland, Hungary and Romania will have access to the brand’s full range of products online through lululemon.eu, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.
“As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “Each of these markets offer exciting potential for our brand and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
