The British brand Superdry & Co. has confirmed its entry into Argentina as the launchpad for an ambitious regional expansion.
The company plans to invest between 40 million US dollars and $50M over the first four years, as part of a strategy with a 20-year development horizon in Latin America.
The first flagship store is scheduled to open in August, coinciding with the spring/summer season, in the San Isidro Racecourse area. The store will serve not only as the flagship but also as the regional headquarters and decision-making centre for South America. In parallel, the official online store for the Argentine market will launch; the brand’s arrival is already being teased on its local website.
According to the announcement, the first phase will create 150 direct jobs, with a target of ending 2026 with five franchises in operation. From March 2027, at the start of the autumn/winter season, a further five openings are planned, with the aim of reaching a rate of ten franchises per year, measured by financial year rather than calendar year.
Founded in 1985 in Cheltenham, UK, Superdry has built its global standing on a proposition that combines vintage-inspired design, quality garments and accessible pricing. It currently operates in more than 60 countries and has over 700 stores worldwide.
