Cribbs, the South West’s leading retail and leisure destination, has announced that Honest Burgers has become the latest addition to its F&B line-up.
The popular burger chain has agreed to occupy c. 3,000sq ft former GBK unit on the second floor of Cribbs Mall.
The arrival of Honest Burgers continues the evolution of Cribbs’ F&B line-up following the arrival of Pizza Express last year as it caters for its fast growing GenZ audience, which grew by 13 per cent in 2025.
The British burger brand has the ability to create its burgers from scratch in its own butchery, which are always served with homemade rosemary chips offering customers great quality and value for money. As well as its classic beef burgers, Honest Burgers offers popular smashed burgers, chicken and plant-based burgers, along with a local and seasonal special, winning the brand a broad following from GenZ to families.
Honest Burgers joins an F&B line-up at Cribbs which also boasts favourites Wagamama, Nandos, Chopstix, Itsu, Patisserie Valerie and Slim Chickens to ensure there is something for everyone visiting the retail destination.
Iain Minto, Senior Director, Asset Management at Sovereign Centros by CBRE, said: “Honest Burgers is a great addition to our F&B line-up and is perfect for our growing younger shopper demographic. Last year 36 per cent of our visitors were younger shoppers – above the 30 per cent national average, highlighting Cribbs’ popularity among younger generations thanks to our ability to offer a full day out retail and leisure experience.
“Honest Burgers provides an excellent and innovative dining experience which has allowed it to expand across the country and become a popular brand with younger audiences. Brands such as Honest Burgers are queuing up to join the Cribbs line-up as they look to tap into our vast visitor base which draws in visitors from across the region. We therefore look forward to expanding our F&B offering over the coming year with more new arrivals on the horizon.”
