To mark a new milestone for Dolce&Gabbana Beauty in Asia Pacific, the brand has unveiled its first-ever large-scale pop-up at Bangkok Suvarnabhumi Airport, Thailand’s most strategic travel hub, taking place from 9th-31st January.
Timed to coincide with Thailand’s peak travel season, this special activation celebrates twenty years of success for The One fragrance family and marks the launch of the two latest additions: The One Eau de Parfum Intense and The One For Men Parfum.
Entirely dedicated to the world of The One, the pop-up’s golden-themed installations evoke the unmistakable silhouettes of the iconic fragrances, symbols of charisma and timeless elegance. Travellers are invited on an immersive journey that begins with a history wall, tracing the evolution of The One franchise and highlighting its most significant milestones.
Within the podium, digital consultation services allow beauty lovers to discover not only the scents of The One family, but also the complete Dolce&Gabbana Beauty range, from makeup to the most beloved fine fragrances.
The experience is further enriched by engaging retailtainment activities: guests can step into the spotlight to capture their unique aura with instant photos, or record and send heartfelt messages to their own “The One”, giving voice to their emotions.
After its debut at Bangkok Suvarnabhumi Airport, the pop-up will continue its journey from 3rd February to 2nd March at King Power City Boutique in One Bangkok, bringing the Dolce&Gabbana Beauty experience to the heart of the city.
Following this activation in Thailand, the brand will unveil additional The One podiums at major international travel hubs starting from February 2026.
