Italian jewellery maker Damiani has opened its first flagship store in South Korea, located in Seoul’s Gangnam District.
Named Casa Damiani Seoul, the boutique is inspired by Italian homes and is designed to create a warm, welcoming environment where customers can experience jewellery in a comfortable setting.
The store’s facade features vertical frames surrounding the structure, finished in a champagne-gold hue.
Inside, the space incorporates a selection of Italian materials, including Calacatta marble, leather and textile finishes. Geometric motifs inspired by the Maison’s Belle Epoque collection are woven throughout the interior.
Precious glass creations and chandeliers by Venini, part of the Damiani Group, aim to add an artistic element to the space.
To mark the opening, Damiani introduced the Belle Epoque Marea Cross necklace, set with Paraiba tourmalines. The name Marea, meaning “the movement of the sea” in Italian, references the ocean-like hues for which Paraiba tourmalines are known.
