The new boutique features American walnut wood, marble finishes, and flowing architectural lines. These include guilloche inspired carpet motifs and furniture edges shaped after the watches’ case designs, accented by the brand’s signature color “Breguet Blue”.
The store also includes private service areas and a dedicated consultation space, designed to offer customers a personalised experience when exploring the store.
On display is Breguet Experimentale No 1, the first timepiece from the brand’s Experimentale collection. Developed by the brand’s R&D team, the watch features a high-frequency tourbillon operating at 10 hertz for chronometric precision.
The boutique also presents timepieces from Breguet’s core collections, including Classique, Marine, Tradition, and Type XX. The Type XX is a mechanical chronograph developed by Abraham-Louis Breguet himself for the French Air Force.
