The South Korea-based fashion brand licensed by Eastman Kodak, Kodak Apparel, has opened a pop-up store at Airside in Kai Tak, marking its first physical retail presence in the Hong Kong market.
The store offers the brand’s licensed range of apparel and accessories, including jackets, t-shirts, knit caps, backpacks and socks, featuring Kodak’s heritage film-inspired branding and its signature red-and-yellow colour palette.
The Hong Kong pop-up also includes themed photo booth installations referencing Kodak’s photography legacy and offers an exclusive t-shirt featuring the wording “Kodak Hong Kong” and the slogan “You press the button, we do the rest”.
Launched in South Korea in 2020, Kodak Apparel has expanded rapidly in its home market, where it operates more than 100 physical stores, including concessions in major department stores.
The Hong Kong opening follows earlier expansions into Japan and Taiwan and supports the brand’s broader strategy to grow its fashion presence across Asian markets.
