Leading retail and leisure destination Cribbs has confirmed that global pop culture brand MINISO will be bringing its unique range of products to the West Country shopping centre.
Cribbs announced that MINISO has signed a 10-year lease to occupy a 2,300sq ft unit which will open later this year. Meanwhile, US multinational footwear and apparel brand Skechers will upsize to a new 4,700sq ft unit after signing a 10-year lease as it commits its future to Cribbs.
The arrival of MINISO and investment by Skechers continues Cribbs’ evolution into a retail and leisure destination which caters for a growing younger shopper audience and follows the openings of AllSaints and River Island last year.
During 2025, Cribbs reported a 13 per cent growth in GenZ shoppers with 36 per cent of total spend coming from younger shoppers – outperforming the regional mall average of 30 per cent.
MINISO launched its first UK store in 2019 and has since rapidly expanded its portfolio, with over 60 stores now open nationwide. Its vibrant new Cribbs store is designed to deliver an enhanced, fun shopping experience, appealing to both Gen Z and Gen Alpha, as well as Millennial parents, who are price-conscious yet still seeking premium-quality products and well-recognised brands.
Katie Searle, Director, Asset Management, at Sovereign Centros from CBRE, said: “The arrival of MINISO and Skechers upsize comes as we continue to evolve the retail line-up at Cribbs to ensure we cater for our growing GenZ audience. Innovative and growing brands such as MINISO and Skechers are queueing up to join our line-up at Cribbs thanks to us having the second largest catchment of all UK regional malls. This shopper base continues to grow thanks to the increased investment taking place across the Cribbs Causeway area, including the neighbouring Brabazon Development which is set to deliver 6,500 homes and 2,000 student rooms. As a result for many of our brands, Cribbs is consistently the best performing store across the UK portfolios and is why retailers such as MINISO and Skechers are investing in Cribbs.”
