Direct-to-consumer footwear brand Thursday Boot Company is entering its next chapter by expanding its physical footprint.
Founded in 2014, the company has unveiled its first-ever West Coast store, in the Hayes Valley neighbourhood of San Francisco. It’s the brand fifth location to date, with two stores in New York City, one in Chicago and one at Garden State Plaza in Paramus, New Jersey.
The San Francisco opening comes as Thursday Boot Company is entering its next phase of growth as it looks to accelerate brick and mortar growth. The company said it spent years perfecting its product, supply chain and customer experience, including vertically integrating with its owned-and-operated factory, before embarking on retail expansion.
Thursday Boot Company said it has more stores slated to open in 2026 in cities across the US, each one designed to reflect its community while staying true to the brand‘s values and heritage.
“With our own factory, years of production optimisation and a deeply engaged customer base, we finally felt ready to bring Thursday to life in physical spaces,” said Connor Wilson, Co-Founder and Executive Chairman. “We are moving swiftly but intentionally, choosing distinctive locations for stores that feel as considered as our footwear and apparel.”
