Colorado-based Natural Grocers will open its first location in Wisconsin, in the resort town of Lake Geneva near the Illinois border, this spring.
The retailer says Lake Geneva is a fitting home for its commitment to “quality, community and local engagement.” Natural Grocers has planned a special meet-and-greet for locals on 17 February and a two-day hiring event on 18-19 February.
In its most recent financial results, announced on 5 February, Natural Grocers reaffirmed plans to open between six and eight new locations in fiscal 2026, with two to three store relocations/remodels planned.
Net sales for the grocer during the first quarter of fiscal 2026, ended 31 December, 2025, increased by $5.4M, or 1.6 per cent, to $335.6M, compared to the first quarter of fiscal 2025. The chain saw a $5.7M increase in comparable store sales and a $2.4M increase in new store sales.
According to a recent report from retail foot traffic data firm Placer.ai, non-traditional grocery retailers like fresh format stores and discount chains saw the greatest year-over-year increase in visits in 2025.
Founded in 1955, Natural Grocers by Vitamin Cottage Inc. has 168 stores in 21 states.
