The Barcelona-based natural cosmetics company Rowse is strengthening its physical presence in the capital.
Rowse has opened a new store under the concept “The Greenhouse” at number 26 Argensola Street, conceived as a space dedicated to “slow beauty” and biotechnology applied to skincare.
Developed by Art Director Natalia Swarz in collaboration with the brand’s founders, the space features a serene and organic interior, seamlessly blending with the building’s original architecture. The furniture, with its clean lines and natural materials, creates a warm and contemporary atmosphere. In addition to its range of facial care products based on pure formulas that combine botanical and scientific ingredients, the new space offers both reclining and in-cabin treatments, including cleansing, exfoliation, aesthetic technology and manual massages with specialized tools.
With this opening, Rowse expands its presence in Madrid, where it already had its first permanent boutique located at number 114 on Vallehermoso Street, in the Chamberí district, which opened in early 2024 as its debut in its own physical retail channel.
Founded in Barcelona in 2018 by photographer and influencer Nuria Val and French cosmetics investment and marketing expert Gabriela Salord, Rowse began as a digitally native brand and has evolved into an omni-channel model. It is currently sold in multi-brand retailers across 15 markets, including Spain, France, Germany, Italy, Switzerland and the US.
