The fast-casual superfruit bowl shop has signed three new franchise agreements, adding more than a dozen new locations to its development pipeline.
Playa Bowls is hitting the ground running to start 2026 as it remains on track to open 20 new locations in the first quarter of this year.
In Southern Nevada, husband-and-wife teams Justin and Hannah Kirkland, alongside Craig and Diana Kirkland, have signed a 10-unit development agreement. The group plans to build brand presence across the region with a focus on “high-traffic, high-visibility” locations and the potential to explore non-traditional venues such as airports, sports stadiums and the Las Vegas Strip corridor. The group is targeting approximately two shop openings each year.
In the Midwest, Brittany and Jeff Ciaramita have signed a five-unit development agreement to introduce Playa Bowls to the St. Louis region. Their development strategy will prioritise areas with “strong residential density, proximity to schools and high-traffic corridors”, including Clayton, Ladue, Central West End, Creve Coeur, Town and Country and Chesterfield. The couple is targeting their first location to open in Clayton this fall.
Further expanding Playa Bowls’ presence in the Southeast, multi-unit operator Coleen Jeter, alongside her cousin Robin Richards, has signed a multi-unit agreement in the Charlotte, North Carolina, market. The team plans to open its first location in Tega Cay.
The new agreements come on the heels of a strong 2025 for the chain. Last year, Playa Bowls opened 85 new locations nationwide, bringing the brand to nearly 400 shops in less than one year after surpassing the 300-unit mark.
