The fast-growing chain Bad Ass Coffee of Hawaii, is growing its footprint through traditional and non-traditional formats.
The chain says it now has six non-traditional stores spanning trailers and food trucks, coffee kiosks, carts and counters, drive-thru only kiosks and “captive audience” shops inside venues such as airports, sporting arenas, grocery stores and shopping malls. Bad Ass Coffee cited the recent opening of the brand’s flagship presence at a 19,000sq ft travel plaza in Kenosha, Wisconsin, developed in partnership with multi-unit operator Paul Bhardwaj of Golden Oil.
The non-traditional growth comes as Bad Ass Coffee continues to grow its traditional store footprint. AWA Investments, Bad Ass Coffee’s largest investor and a multi-unit operator with stores spanning from Nashville, Tennessee, to the Florida Panhandle, recently committed to a 10-unit agreement spanning the Gulf Coast of Alabama and the Florida Panhandle.
Between both formats, Bad Ass Coffee anticipates between 25 and 30 new store openings this year. The brand currently has more than 100 locations in various stages of development.
