Pop culture and lifestyle brand MINISO has opened its latest UK store at Merry Hill Shopping Centre, Dudley.
Located in a 260sq m unit next to Foot Locker, the new store joins Merry Hill’s diverse shopping offer. The store will showcase MINISO’s signature mix of their best-selling vinyl plush blind boxes and plushies, beauty and lifestyle accessories, as well as their highly anticipated new Star Wars collection, all thoughtfully designed to combine style, quality and affordability.
Shoppers can also discover exclusive merchandise from globally loved brands, including Hello Kitty & Friends, Disney, Sylvanian Families, Pokémon and more, ensuring every visit offers new surprises, fun and inspiration. MINISO’s arrival makes a great addition to Merry Hill’s retail mix, expanding the centre’s toys and games offering while bringing joy, creativity and everyday inspiration to shoppers.
Saad Usman, Chief Operating Officer at MINISO UK, said: “Opening at Merry Hill allows us to connect with the West Midlands community in a thriving retail hub. We’re bringing a vibrant, playful shopping experience where customers of all ages can discover fun, creativity and everyday inspiration to this dynamic place. We can’t wait to welcome you!”
Jonathan Poole, Centre Manager at Merry Hill, said: “We’re delighted to welcome MINISO to Merry Hill, another globally recognised brand that brings a new fresh and fun shopping experience for our visitors. Known for its best-selling blind boxes, collectibles and extensive toy offering, MINISO brings its latest collaborations with Sanrio, Disney, Pokémon and Care Bears to Merry Hill. Alongside recent additions such as Carnival Golf & Games and Ben & Jerry’s, this latest opening reflects our ongoing commitment to curating a vibrant and diverse experience for our customers to enjoy. There’s never been a better time to visit Merry Hill.”
