The company has announced the opening of two new retail destinations inside Selfridges Birmingham and Selfridges Manchester Trafford stores, marking the latest expansion of Disney Store’s growing physical retail footprint in the UK.
Planned to open in mid-July, the new concession spaces will give fans and families across the Midlands and North West greater access to Disney Store products and experiences closer to home, building on the success of the existing Disney Store presence within Selfridges London and the flagship Disney Store on Oxford Street.
The openings form part of Disney Store’s continued investment in creating meaningful in-person retail experiences for fans, offering guests the opportunity to discover curated collections inspired by Disney, Pixar, MARVEL and Star Wars™ within a premium department store environment.
Designed with Disney fans, families and collectors in mind, both locations will feature a carefully curated selection of apparel, accessories, stationery, limited plush, collectibles and roleplay-inspired collections. The stores will also include fitting rooms, helping bring costume and dress-up ranges to life through a more enhanced shopping experience.
Patrick Segar, Global General Manager of The Disney Store and VP, Retail Marketing of Disney Store, said: “We are excited to continue expanding Disney Store’s physical retail presence in the UK through our collaboration with Selfridges. These new locations allow us to bring Disney Store closer to even more fans and families across the country, creating new opportunities for guests to connect with some of the stories, characters and products they love. Disney Store is more than just a place to shop – it is a destination where fans can celebrate their love for Disney and immerse themselves in the wonder of storytelling through curated products, immersive retail environments and memorable experiences.”
