American fast-food giant Wendy’s is continuing its national rollout across Australia, with the opening date and location of its first restaurant in Victoria confirmed.
The drive-through restaurant will be the first of its kind for Wendy’s in Australia; it will be opened on Assembly Drive, Dandenong South, on 24 June. Billed as a “fresh approach” to drive-through restaurants, Wendy’s said it will include a new, fast-delivery format, with inside seating for up to 74 customers.
The opening comes shortly after the company entered Queensland with its Gold Coast site, which brought the strongest opening-week sales performance in Wendy’s history globally.
“The category has spent decades training customers to shout into a speaker box and hope someone gets the order right,” Corina Black, Chief Marketing Officer, Wendy’s ANZ, said. “Wendy’s is doing things differently. We’re putting customers back at the centre of the experience from the moment they arrive. It’s a more human approach to service, designed to feel more personal, more accurate, and more welcoming.”
