Europe’s leading matcha bar brand, JENKI, has announced plans to double its estate in London by the end of 2026, growing to 11 locations as it continues to meet rising customer demand across the capital.
The expansion marks a major milestone for the brand and is expected to make JENKI the largest dedicated matcha bar operator in Europe. Alongside its continued London growth, JENKI is exploring opportunities in key regional cities as part of a wider expansion planned for 2027 and beyond.
The new openings will strengthen JENKI’s presence in some of London’s most sought after business, retail and lifestyle destinations, with bars set to open in Soho, Liverpool Street, St Paul’s, Fitzrovia and Marylebone between August and the end of 2026.
As matcha becomes an increasingly important part of consumers’ daily routines, JENKI has established itself at the centre of London’s growing matcha culture. The new openings will allow the brand to serve more customers in neighbourhoods where demand already exists, while creating spaces tailored to the character of each location.
JENKI works with a data modelling partner to identify new sites for its bars, combining customer demand, footfall patterns and local market data, to pinpoint locations across some of London’s busiest and most in-demand areas.
Otto Boyer, Co-Founder of JENKI, adds: “We’re opening where our customers are already telling us they want JENKI to be. Matcha has become part of everyday life for more people across the UK and we’re seeing that reflected in demand across London. These new openings allow us to bring JENKI to more communities while continuing to invest in the quality, craft and customer experience that has defined us from the beginning.”
