Lakeside, the UK’s sixth-ranked out-of-town super-regional destination owned and operated by SGS UK Retail, has announced the unveiling of Brompton Arcade, formerly Brompton Walk.
Its strategic repositioning positions the site as a vibrant hub for independent businesses, local entrepreneurs and experience-led operations. Brompton Arcade’s new identity marks the latest move in Lakeside’s evolution and signifies the destination’s active step change under SGS’s leadership.
Located on Level 2 and serving as a gateway to the lake and its growing programme of sporting, leisure and outdoor activations, Brompton Arcade’s vision is to curate and support ambitious, independent and experience-led brands, providing them with greater visibility, operational support and access to Lakeside’s annual footfall of 17 million visitors. Local and independent operators will have the opportunity to trade alongside leading brands in a dynamic, evolving environment, including anchor brands FLANNELS, Reiss and Beaverbrooks. Placemaking enhancements include the introduction of new seating, extensive planting and a programme of creative activations, including changing community art installations.
Brompton Arcade forms part of a wider transformation programme at Lakeside to expand the breadth of the destination’s offer in line with its super-regional status. The destination has welcomed significant tenant investment including £100M over the last three years, £30M of which has been in the past six months alone.
The investment will bolster the destination’s alignment with the needs and wants of the broad 8.5 million catchment located within one hour’s drive; provide greater visitor choice whilst establishing a social hub and community attraction; as well as embrace the point of uniqueness seldom found at super regionals, the lake.
