Darlington shoppers can now explore a new independent wellness and lifestyle boutique, as Amethyst & Aura, who have opened their doors today at Cornmill Shopping Centre.
Formerly known as Beaded Treasures, the business has relocated within the centre and rebranded to better reflect its expanded range of crystal, wellness and artisan products. Founded in 2021, Amethyst & Aura combines handmade jewellery, ethically sourced products and holistic wellbeing items, with a focus on supporting artisans and Fair Trade principles.
The new store will be located at Unit 27, Cornmill Shopping Centre, next to Puff Puff Vape Shop. The 360sq ft boutique will stock a wide selection of crystals, gemstones, handmade beaded jewellery, incense, candles, artisan teas, cleansing bundles, perfumes, fashion accessories, leather bags, clothing, artwork and home décor.
Many of the beaded jewellery pieces are handmade by owner Ambica, while other products are created by artisan makers who share the company’s commitment to ethical sourcing and sustainability.
Commenting on the opening, Ambica, owner of Amethyst & Aura, said: “We are delighted to be opening our new store at Cornmill Shopping Centre. The move marks an exciting new chapter for our business and allows us to expand our product range while continuing to offer the personalised service our customers know and love. Our customers have supported us throughout our journey and we are grateful for the encouragement we have received from the local community. We look forward to welcoming both new and returning customers into the store and sharing everything Amethyst & Aura has to offer.”
Speaking on the opening, Zoe France, Centre Manager at Cornmill Shopping Centre, said: “It has been fantastic to watch Ambica grow her business at Cornmill Shopping Centre. The move to a larger store and the launch of Amethyst & Aura marks an exciting new chapter and we are delighted to see the business continue to evolve and thrive within the centre.”
