The French outdoor and sports brand Salomon continues its commercial expansion in the United States with the opening of a new immersive retail space in the Flatiron district of Manhattan.
Located at 141 Fifth Avenue, this new location will open its doors gradually starting 1 July, followed by a series of community events and brand-related activities leading up to its official grand opening on 8 July.
“More than ever, it’s creative, thoughtful and market-driven retail experiences that strengthen the bond between consumers and brands,” said Steve Doolan, General Manager and President for North America. “Our community, from Annecy to Paris to New York, expects Salomon to deliver uncompromising excellence and quality across all our categories – from products to experiences – and we are thrilled to continue this pursuit of innovation and excellence, inviting more people to embrace the Salomon lifestyle through the worlds of athletic performance, Sportstyle and new categories.”
The Flatiron store will become Salomon’s seventh retail location in North America, joining a global network of stores in cities such as London, Barcelona, Seoul, Tokyo and Paris. This opening comes just one month after the inauguration of Salomon’s third New York City store on the Upper West Side, demonstrating the brand’s commitment to strengthening its presence and investment in the city that never sleeps.
Founded in 1947 in the heart of the French Alps, where it originally manufactured ski equipment, Salomon has evolved into a global brand specialising in outdoor activities and Sportstyle. In recent years, the company has benefited from growing consumer demand for cutting-edge footwear and apparel that appeals to both athletes and fashion enthusiasts.
