Danish electronics brand Bang & Olufsen has launched a flagship store at Scotts Square shopping centre in Singapore.
Covering 2,853sq ft, the location marks the brand’s first Culture Store in Southeast Asia and the largest of its kind in Asia Pacific. The opening comes after the company celebrated its 100th anniversary last year.
The new concept resembles a luxury home, allowing visitors to experience Bang & Olufsen’s products in realistic living environments rather than on display shelves. The space includes dedicated listening rooms and private consultation spaces where customers can test products in acoustic settings.
Bang & Olufsen CEO Nikolaj Wendelboe said Singapore was chosen because of its role as a regional hub for design, culture and commerce. The flagship was developed in collaboration with Design Collection Denmark, which has been the brand’s partner in Singapore for 20 years.
Founded in 1925 in Struer, Denmark, Bang & Olufsen is known for its high-end audio equipment, televisions and headphones. The brand has commercial presence in more than 70 countries worldwide.
