Chinese lifestyle accessories brand Tagi has made its international retail debut with the opening of its first overseas physical store at CentralWorld in Bangkok.
Located on the second floor of the mall’s Eden Zone, the store introduces the Shanghai-based brand’s range of accessories to the Thai market, including its signature chunky phone cases, puffer laptop bags, charms and other lifestyle products.
Founded in Shanghai in 2019, Tagi, short for ‘Timely access of gripping imagination’, creates everyday accessories with a playful design aesthetic. Its collections are distinguished by bold colour blocking, chequered patterns and organic silhouettes, turning functional items into expressive fashion pieces.
The brand has gained popularity among Gen Z and young millennial consumers in China through its distinctive visual identity and social media presence. The Bangkok store marks the first step in Tagi’s international expansion while giving Thai shoppers direct access to its collections without the need for cross-border pre-orders or shipping.
