The brand also aims to expand its presence in the German market. Starting this summer, the French premium brand will offer an expanded range of ready-to-wear (RTW) items in its Hamburg boutique on Neuer Wall, alongside bags, small leather goods, shoes and sunglasses.
Following Munich and Düsseldorf, this is already the third store in Germany to showcase the corresponding collection pieces. The 150sq m store, designed according to the current Rise concept since spring 2023, features a dedicated ready-to-wear (RTW) area of approximately 25sq m.
Longchamp says that the introduction of Ready-to-Wear in Hamburg underlines the importance of the location within the retail network and creates an even more holistic shopping experience with the expanded range.
