The company continues to accelerate international growth, expanding its store footprint and reach to consumers worldwide.
The personal care and home fragrance retailer has unveiled its first store in Brazil, at Morumbi Shopping in São Paulo. It also opened a digital destination for customers in Brazil, at bathandbodyworks.com.br.
Bath & Body Works has also been broadening its reach by entering new distribution channels. In June, the company announced plans to bring a curated selection of its “most-loved” products to more than 600 Ulta Beauty stores nationwide and Ulta.com.
“The best opportunities are where consumers already love the category,” said Daniel Heaf, CEO, Bath & Body Works. “Brazil is one of the largest and most passionate fragrance markets in the world, making it a natural place for Bath & Body Works.”
In addition to carrying best-sellers and brand icons, Bath & Body Works stores localise their assortments through a strong franchise partner model. In Brazil, where demand for fruity and tropical scents is strong, the product assortment was tailored to meet these specific preferences. Consumers can explore fragrances like Waikiki Beach Coconut, Pink Pineapple Sunrise, Mango Papaya Paradise, Rainforest Falls and Sea Salt Coast.
