Bluewater has announced that Danish brand, Jack&Jones, is set to open a brand-new store at the centre in October.
The 6,370sq ft store will be located on the Lower Thames Walk next to Stradivarius and will feature the brand’s selection of menswear and childrenswear.
The new location will also be only the second in the UK to feature the brand’s ‘One Concept’ design. First introduced in late 2024 with the launch of the brand’s Jack&Jones and JJXX store on Oxford Street, the ‘One Concept’ design offers guests a sleek, modern and highly curated store environment that simplifies the shopping journey.
The store will showcase the brand’s selection of trend-led product ranges, everyday essentials and core denim collections for men, alongside the largest kids’ collection across the brand’s UK stores.
James Waugh, Centre Director at Bluewater, commented: “We’re always looking to bring new, standout brands to our guests, so securing Jack&Jones and their biggest UK kidswear offering is a big win for us here at Bluewater. It’s a testament to the continued strength of our retail line-up and we’re confident this unique new store will be a hit when it opens this October.”
