London-based womenswear label LF Markey has made a ‘homecoming’ debut after the Australia-born founder Louise Markey chose Newtown to open the brand’s first Australian store.
Located on King Street, the store marks the brand’s first international location after 20 years of operations in the UK.
According to Broadsheet, the 80sq m venue is about a quarter of the size of the LF Markey flagship in East London. It offers the brand’s core collections, seasonal prints and accessories.
In terms of design, the interior and exterior of the store are both in peach hues, complemented by bright red accents cutting through the space.
Markey was born in Australia and moved to London when she was 22. The former Burberry designer launched her namesake label in 2008.
“I’ve been nagging my husband to come back for 10 years. I just really want to come home, I’ve just been so homesick,” Markey told Broadsheet. “We’ve got a lot of mums as customers and they’re just really, really time-poor,” Markey said. “They’re working parents, artists, people who work a few jobs… and LF Markey is kind of like a uniform. You can just throw it on, you don’t need to think in the morning.”
