The shapewear brand co-founded by reality TV superstar and entrepreneur Kim Kardashian continues its international expansion.
Skims has opened its first standalone UK store, a flagship on Regent Street in London. The opening comes as the company has been accelerating its international growth, including the opening of its second location in the UAE, a 6,200sq ft flagship in the Dubai Mall. Skims also recently announced the launch of the brand in India, where its first stores are planned for Delhi and Mumbai.
Spanning 12,000sq ft, Skims’ London flagship is the brand’s largest retail location in Europe. Designed by New York City-based firm Rafael de Cárdenas Ltd., the space combines the brand’s signature retail design language with its most expansive product offering in the UK.
The store welcomes visitors with a “monumental” sculpture by Vanessa Beecroft. Going further in, customers move though interconnected open-plan rooms with curved forms, refined architectural details including tactile materials and immersive product displays.
“Our flagship stores play an important role in how customers experience Skims beyond the product,” said Jens Grede, Co-Founder and CEO of Skims. “Opening on Regent Street is a significant milestone for the brand and reflects our continued investment in creating immersive retail destinations in the world’s leading shopping cities.”
